First Presentation

The most important part of any sales presentation is to establish before you even make the appointment is what is you objective from the appointment, The final objective will be to make the sale but initially you may not be in a position to even know their needs.

I we go back to the section on Telesales and Cold calling you should have established quite a great deal about your prospect, don’t be afraid to let them know you have done some researchand you are reasonably familiar with them, point out that you know how busy they are and perhaps you can help in certain areas.

When it comes to them making a decision if product and price are similar your research and how your company has this expertise could be the deciding factor in closing the deal.

All this information will most probably reduce the time of your first appointment and leave a very good impression in with the knowledge that you value their time, most Companies may not even get a second chance but most definitely you have raised the bar for your competitors.

 

As you can see I have now started to knit together the sections into a very comprehensive training course.

If you have any comments please add and I will do all I can to help or if they require more personal help you can contact on

waldairmarketing@btinternet.com

David McIntosh